Print Buyer University – July 16-20, 2012: The world’s leading seminar program for managing international print projects

Die Veranstaltung findet in englischer Sprache statt, daher ist auch die Vorankündigung in Englisch:

Print Buyer University is the "kick-off" for efficient print media production: marketing, purchasing and production professionals gain specialised expertise in strategic print buying and ensuring consistent quality. Print Buyer University will save you time and money.

The challenge for print buyers is to manage print jobs efficiently through procurement and production while guaranteeing consistent quality and on-time in-budget completion. This requires specialised expertise. Print Buyer University delivers this know-how over five days, with six live-demos and twelve speakers.

Termin: 16.07.2012 -20.07.2012
Ort: 69115 Heidelberg

Preis: 2677,50 EUR (inkl. 19% MwSt.)

Kontakt: Heidelberger Druckmaschinen AG -Print Media Academy

E-Mail: print-media-academy@gmx.de
Homepage: http://www.print-media-academy.com

Bildungsziele und ggfs. Abschluss:
The program provides access to subject matter experts of international calibre. Small group size and international participation encourage a rich exchange of experiences and ideas which attendees rate highly. Participants also make use of the technical facilities of Heidelberger Druckmaschinen AG for practical exercises involving actual pressruns, an experience rarely available in day-to-day production. They learn the most effective way to work together with their print suppliers to achieve repeatable quality and consistent results. At the end of the program, participants are certified as a "Print Media Advisor" to document their ability to manage complex offset print projects.

Inhalte:
Day 1:
Development of a Print Buying Strategy
Rainer Thöny is the former Purchasing Group Manager "Printed Materials WE" at Procter & Gamble Germany. He gives you insights how to categorize your print projects and how to choose the right strategy for your print budget. Learn about the criteria for choosing printing companies which fit your needs.

The World of Print Media
Jens Winnat, a trainer at the Print Media Academy, gives you a thorough introduction to the modern printing technology workflow. In our "Prinect Live Factory" you will step through the production process from delivery of data to bound and finished products.


Day 2:
How to Judge Print Quality
This section of the program delves deep into colour management for accurate colour reproduction. You learn what the appropriate international standards are and how they are applied in production. You observe the impact of lighting on colour perception and visual judgement of proofs and print.
Florian Süßl is an industry consultant and former technical manager at a leading corporate design agency. He is active in a number of influential standards committees such as FOGRA and is a lecturer at Berlin University of the Arts.


Day 3:
Achieving "OK to Print"
Heidelberg experts and Florian Süßl guide you through a detailed demonstration of ISO compliant offset printing. The emphasis is on the use of measurable criteria for print quality assessment. You will learn how to evaluate print quality on an objective basis which will enable you to make press pass decisions with confidence.


Day 4:
Premium Printing
A highlight of the program is a full day in Wiesloch at the Print Media Center for packaging and special applications.

Sabine Roob, head of Product Management for Packaging Workflow at Heidelberg, gives you an insight to packaging and label production, and innovative technologies in this area. You see a live demonstration of a specialised label and packaging workflow, which also includes print finishing techniques such as die cutting, folding and gluing.

The afternoon session also covers special effects in printing which enhance high value print products. Manfred Weiß, Heidelberg Product Manager Special Applications, takes you through a wide variety of attention-getting techniques that you can use in your print production.


Day 5:
Green Printing
Many print buyers are tasked with ensuring end-to-end sustainability in print buying strategies. You get an explanation on important eco-certifications and learn the key issues of ecological printing, such as the role of recycling, the reduction of emissions and paper consumption.

Seminarseite: http://www.print-media-academy.com

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